Brand Compliance
96%
4% vs Q2 2026Segment 7 Dashboard
Brand, Reputation & Group Marketing
Group Communication & Reputation Department
Overall Health: 88% Healthy
Reputation Index
88%
3% vs Q2 2026Campaign Delivery
92%
5% vs Q2 2026Qualified Enquiry Conversion
6.8%
0.6pp vs Q2 2026Service Demand Uplift
12%
2pp vs Q2 2026Open Campaign Actions
19
3 vs Q2 2026Overdue Brand Approvals
5
1 vs Q2 2026High-Risk Reputation Issues
3
1 vs Q2 2026Monitored
Group Brand ComplianceOn Track
Reputation and Trust SignalsOn Track
Service-Line Campaign PerformanceOn Track
New Service and Facility LaunchesOn Track
Creative and Brand Asset UsageOn Track
Patient Reviews and Rating TrendsOn Track
Market and Competitor SignalsOn Track
Advertising and Marketing Risk SignalsMonitoring
Measured
Brand Compliance Score96%
Group Reputation Index88%
Campaign Delivery Rate92%
Qualified Enquiry Conversion6.8%
Service Demand Uplift12%
Campaign Engagement Rate76%
Cost per Qualified EnquirySAR 185
Marketing Governance Maturity89%
Observed & Escalated
| Issue | Campaign / Facility | Risk | Owner | Due | Status |
|---|---|---|---|---|---|
| Unapproved Brand Variation | Cityview Hospital | High | Brand Lead | May 24 | Overdue |
| Unsupported Clinical Claim | Cardiology Campaign | High | Marketing Lead | May 27 | At Risk |
| Declining Reputation Signal | North Region | Medium | Reputation Lead | May 30 | Monitoring |
| Low Campaign Conversion | Screening Campaign | Medium | Campaign Lead | Jun 02 | In Review |
| Outdated Service Brochure | Diagnostic Centre | Low | Content Lead | Jun 04 | Open |
Updated & Due
Brand Policy Due for Review12 / 2060%May 16, 2026
Reputation Management Standard Updated11 / 1861%May 19, 2026
Service Campaign Toolkits Under Revision9 / 1560%May 22, 2026
Creative Assets Awaiting Approval8 / 1650%May 25, 2026
New Service Launch Briefs Received14 / 2264%May 28, 2026
Superseded Brand Assets to Archive7 / 1839%Jun 01, 2026
Marketing & Brand Assurance
94%
Overall Assurance
Target: ≥ 90%
| Hospitals (25) | Pharmacies (50) | Clinics | Diagnostic Centres | |
|---|---|---|---|---|
| Brand Compliance | 96% | 95% | 94% | 95% |
| Clinical Accuracy | 95% | 94% | 93% | 94% |
| Legal & Regulatory Review | 97% | 96% | 95% | 96% |
| Consent & Privacy | 92% | 91% | 90% | 91% |
| Accessibility | 88% | 87% | 88% | 87% |
| Asset & Version Control | 93% | 92% | 91% | 92% |
Campaign & Brand Pipeline
| Item | Draft | In Review | Approved | Live |
|---|---|---|---|---|
| Service-Line Campaigns | 10 | 7 | 14 | 18 |
| Screening Campaigns | 7 | 5 | 11 | 16 |
| Pharmacy Promotions | 8 | 6 | 14 | 20 |
| Diagnostic Promotions | 6 | 4 | 9 | 12 |
| Employer & Corporate Campaigns | 5 | 3 | 7 | 9 |
| Group Brand Initiatives | 4 | 2 | 6 | 8 |
Brand & Reputation Action Register
New
6
In Progress
13
Awaiting Evidence
4
Overdue
5
Closed This Month
30
| Action | Owner | Priority | Due Date | Status |
|---|---|---|---|---|
| Correct Brand Variation | Brand Lead | High | May 24, 2026 | Overdue |
| Validate Clinical Claim | Marketing Lead | High | May 27, 2026 | At Risk |
| Respond to Reputation Signal | Reputation Lead | Medium | May 30, 2026 | Monitoring |
| Optimise Screening Campaign | Campaign Lead | Medium | Jun 02, 2026 | In Review |
| Update Service Brochure | Content Lead | Low | Jun 04, 2026 | Open |
Campaign Approval Workflow
Brief Owner
SLA 1 Day0.5d
Marketing Strategy
SLA 2 Days0.8d
Clinical / Service Review
SLA 2 Days1.2d
Brand / Creative
SLA 2 Days1.5d
Legal / Regulatory
SLA 2 Days2.5d
BottleneckExecutive / Budget Approval
SLA 1 Day0.6d
Launch & Monitor
SLA 1 Day0.4d
Archive
SLA 2 Days1.0d
Brand Asset Control Status
| Category | Current | Due | Overdue | Draft |
|---|---|---|---|---|
| Brand Guidelines | 28 | 4 | 1 | 6 |
| Service Campaign Toolkits | 32 | 5 | 2 | 8 |
| Creative Templates | 46 | 6 | 3 | 10 |
| Service Brochures | 35 | 6 | 2 | 7 |
| Advertising Copy | 40 | 8 | 3 | 9 |
| Promotional Offers | 27 | 4 | 1 | 5 |
| Corporate Presentations | 31 | 3 | 1 | 6 |
| Brand Image Library | 86 | 6 | 2 | 12 |
Segment Health Overview
88%
Overall Segment Health
Healthy
Healthy7
Under Review2
Attention Required2
Inactive0
Distribution of Segment Activities by Service
100%
Activity Portfolio
Brand Governance22%
Service-Line Campaigns22%
Reputation Management18%
Campaign Strategy16%
Creative & Design12%
Market Intelligence10%
Distribution based on active work items and service workload
Recent Segment Updates
Group Brand Standard Updated12 May 2026 · 09:30 AM
Cardiology Campaign Approved11 May 2026 · 11:15 AM
Reputation Review Completed09 May 2026 · 02:10 PM
New Service Launch Toolkit Published08 May 2026 · 03:45 PM
Marketing Performance KPIs Refreshed07 May 2026 · 10:00 AM
Group Coverage
25
Hospitals
100% Covered
50
Pharmacies
100% Covered
Clinics & Primary Care
100% Covered
Diagnostic Centres
100% Covered
Regional Communication Hubs
5 Active