Hospital Communication Department

Layer 1: Group Centre of Excellence

1. Strategy, Governance & Executive Communication Group Strategy & Standards Policy, Compliance & Approvals Board & Executive Communication 2. Clinical, Quality & Safety Communication Clinical Messaging Patient Safety & Quality Campaigns Clinical Content Assurance 3. Internal, Workforce & Change Communication Leadership Alignment Employee Engagement Transformation & Change 4. Patient, Family & Community Communication Patient Experience Communication Education & Health Literacy Community & Public Health 5. Media, Public Relations & Press Office Media Relations Press Office & Spokespersons News, Publications & Events 6. Digital, Content & Omnichannel Communication Websites, Apps & Portals Social Media & Multimedia SMS, Email, WhatsApp & Digital Signage 7. Brand, Reputation & Group Marketing Brand Governance Service-Line Campaigns Reputation Management 8. Crisis, Risk & Emergency Communication Emergency Alerts Incident & Risk Communication Business Continuity Communication 9. Government, Stakeholder & Partner Relations Government & Regulators Payers, Employers & Referrers Academic & Strategic Partners 10. Physician, Referral & Service-Line Communication Physician Relations Referral Pathways Centres of Excellence & Service Launches 11. Pharmacy & Medication Communication Medication Safety Pharmacy Campaigns Recalls, Availability & Patient Education 12. Diagnostics, Screening & Access Communication Laboratory & Imaging Communication Screening Programs Contact Centre & Patient Navigation

Layer 2: Communication Governance & Controlled Document Library

Policies & Procedures Standards Manuals Protocols Governance Frameworks Guidelines Checklists Templates & Approved Forms Toolkits & Playbooks Regulatory Requirements Training Resources Document Archive

OwnerApproving AuthorityVersionEffective DateReview DateApplicabilityApproval StatusStaff AcknowledgementAudit Trail

Single source of truth with controlled access, approval workflows, version history and facility-level applicability

Layer 3: Network Delivery Model

Regional Communication Hubs Hospital Communication Leads Pharmacy Communication Network Clinics & Primary Care Clusters Diagnostic Centre Communication Leads

Central governance with regional coordination and accountable facility-level execution

Layer 4: Communication Intelligence, Technology & Operations

Media & Social Listening Patient & Public Sentiment Brand & Reputation Index Campaign & Conversion Analytics Content & Digital Asset Governance CRM & Marketing Automation Communication Compliance Benchmarking & Continuous Improvement